3hrs
Same as the FiDi median: 4pm to about 6:45pm.
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You run 4–7pm on weekdays, the exact slot where 21 of 24 FiDi happy hours compete for the same after-work crowd. Your cocktails are among the cheapest in the neighborhood, which nobody can see because your happy hour lives in a PDF. Wine runs a dollar over the local rate, and the hours after 7pm are wide open.
Same as the FiDi median: 4pm to about 6:45pm.
Your whole window sits in the most crowded deal slot downtown.
Only 3 of 24 FiDi happy hours run past 8pm on a weekday.
Tied for the second-cheapest happy hour cocktail of 18 in FiDi, at $10.
Each square counts the FiDi happy hours running in that hour. Your window is outlined. 4 to 7pm is where everyone is; before 3pm and after 8pm almost nobody runs a deal.
Every office worker leaving Wall Street has twenty other happy hours to choose from in the hour you're competing hardest.
On a weekday, 12 FiDi happy hours are still running at 6pm and four by 7pm. Pushing your end time to 8pm puts you in a much thinner field.
14 of 24 FiDi happy hours run on Saturday or Sunday. If your weekend room is quiet, a short weekend window is cheaper than an empty bar.
Every dot is one FiDi happy hour price for that drink. The pale tick is the neighborhood median. Your price is the gold dot.
Half of FiDi's happy hours include food. Yours doesn't, so you lose the groups who want to eat.
Six FiDi spots run $1.50–$2.50 oysters. It's the neighborhood's signature deal and the one regulars compare against.
Higher than 53% of the 79 rated FiDi bars and restaurants on Google (median 4.4).
What someone sees when they look up your happy hour on Google, on your site, or on ours.
Google and AI search answers read page text, not PDFs. Someone asking for a cheap cocktail in FiDi won't hear about your $10 one.
Your site says 2am, Google says midnight. Late searchers see you as closed.
44 of the 77 FiDi bar homepages we checked don't mention one either, so one line near the top sets you apart.
Fewer reviews than the FiDi median of 452. A table card or a line on the receipt closes the gap fastest.
Your happy hour, prices included, is live on your profile and your neighborhood guide.
US monthly search volume. The citywide searches for your type of bar are the bigger pool; the neighborhood searches are smaller and closer to the door.
Move the times and prices out of the PDF onto your site, and add one line to the homepage: "Happy hour Mon–Fri 4–7pm, $10 cocktails." The second-cheapest cocktail in FiDi should be the first thing people read.
Match your Google Business Profile to your real closing time so late searchers don't see you as closed.
An extra hour moves you from a field of 21 to a field of four. A $10 glass of wine brings you back to the neighborhood rate, where 12 of 16 venues already sit at or under $10.