Cha Cha Matcha: a millennial-pink matcha cafe in NoHo
Cha Cha Matcha is the bright, playful matcha cafe that helped make green drinks an Instagram staple, and its NoHo shop at 327 Lafayette Street sits just a few blocks from the brand’s shuttered NoLIta original. The look is unmistakable — millennial-pink and green, palm-print motifs, and a retro Miami-Deco palette built for a photo.
The draw is the drinks: vivid matcha lattes, viral green concoctions, and a matcha soft serve served in matcha, vanilla, or swirl year-round. It’s a fast, cheerful spot for a quick caffeine hit rather than a place to settle in for hours.
What to Expect
There’s no happy hour here — Cha Cha Matcha is a daytime cafe that closes at 6pm and trades on aesthetics and matcha, not discounts. The reliable orders are a matcha latte and the matcha soft serve, ideally photographed before the first sip.
The Room
A small, upbeat, design-forward space defined by its signature pink-and-green palette, palm prints, and 1980s-Miami styling. It’s built for photographing a neon-green latte as much as drinking it, and geared to grab-and-go rather than lingering.
Who Cha Cha Matcha Is For
| Occasion | Why It Works |
|---|---|
| Matcha run | Signature matcha lattes and viral green drinks are the whole point. |
| Photo op | The millennial-pink, palm-print interior is an early Instagram icon. |
| Soft serve stop | Matcha soft serve in matcha, vanilla, or swirl is served year-round. |
| Quick caffeine | Fast grab-and-go coffee and matcha for a downtown pit stop. |
More NYC Happy Hours
Great Jones Distilling Co. · NoHo
Manhattan Whiskey, Made in NoHo
Il Buco · NoHo
Aperitivo and Dining
Librae Bakery · NoHo
Librae Bakery is a Middle Eastern bakery and cafe at 35 Cooper Square, on the seam where NoHo meets the East Village.
Cha Cha Matcha FAQ
Does Cha Cha Matcha have a happy hour?
No. It’s a daytime matcha cafe that closes at 6pm, so there’s no happy hour — come for the lattes and soft serve instead.
Is the NoLIta location still open?
No, the original NoLIta flagship at 373 Broome Street has closed. This NoHo shop at 327 Lafayette Street is the nearby downtown location.
What should I order?
The signature matcha latte and the matcha soft serve (matcha, vanilla, or swirl) are the standouts, alongside coffee and light bites.
What’s the nearest subway?
Broadway–Lafayette St / Bleecker St (B, D, F, M, 6) is about a block away; Spring St (6) is also close.
Happy hour times and deals last verified June 2026. Details can change — confirm with Cha Cha Matcha before visiting for a specific deal.