The Football Factory at Legends: Midtown’s soccer HQ
The Football Factory at Legends is the soccer bar tucked into the Legends space at 6 West 33rd Street, directly across from the Empire State Building. It bills itself as NYC’s premier football pub, showing 100-plus live matches a week across the Premier League, Champions League, La Liga, Serie A and more.
It’s the home base for 30-plus NYC supporters’ groups, and it opens early on weekends to catch European morning kickoffs. With around 50 beers on tap, 20-plus screens across multiple levels and one of the biggest football memorabilia collections in the country, it’s built around the match rather than the menu.
What to Expect
No happy hour is confirmed. Some aggregator listings carry a generic happy hour flag, but neither the official site nor any reliable source gives days, times or prices, and no specific match-day drink special is documented. Treat any kickoff pricing as something to confirm in person.
The Room
A multi-level football pub packed with screens, scarves and memorabilia, wired for viewing with 20-plus TVs and about 50 taps. It swings from raucous on big match days to a straightforward Midtown sports bar otherwise, with pub food like wings, mac and cheese and burgers to go with the games.
Who Football Factory at Legends Is For
| Occasion | Why It Works |
|---|---|
| Premier League mornings | It opens early on weekends for European kickoffs, a proper matchday atmosphere. |
| Champions League nights | Big midweek European fixtures draw a loud, packed supporters’ crowd. |
| World Cup & Euros | A go-to tournament destination with every match on across multiple levels. |
| Supporters’ club meetups | Home to 30-plus NYC fan groups, so your club likely already gathers here. |
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Football Factory at Legends FAQ
Does the Football Factory have a happy hour?
No set happy hour is confirmed. Some listings carry a generic flag, but the official site gives no days, times or prices, and no specific match-day drink special is documented. Confirm any kickoff pricing at the bar.
What matches does the Football Factory show?
It shows 100-plus live games a week across the Premier League, Champions League, Europa League, La Liga, Serie A, Bundesliga, Ligue 1, MLS and top South American leagues.
What time does the Football Factory open?
Weekdays from noon, and early on weekends (Saturday from 7am, Sunday from 9am) to catch European morning kickoffs. Hours can run later on big match days.
Where is the Football Factory at Legends?
At 6 West 33rd Street in Midtown, in the Koreatown/Herald Square area across from the Empire State Building, a block from 34th St-Herald Square.
Happy hour times and deals last verified June 2026. Details can change — confirm with Football Factory at Legends before visiting for a specific deal.