Happy Hour at Jack’s Wife Freda in SoHo
Jack’s Wife Freda is the all-day Mediterranean cafe that helped define the modern SoHo brunch, and 226 Lafayette Street is the flagship of the small local empire built by Maya and Dean Jankelowitz. The menu threads Israeli and South African influences through New York cafe classics, from green shakshuka to the rosewater waffle to the pressed Madame Freda sandwich.
The room is bright, tightly packed, and reliably buzzing from breakfast straight through dinner, a first-come, first-served scene that also takes Resy reservations. It’s as much a see-and-be-seen SoHo institution as it is a neighborhood breakfast spot.
The Happy Hour
There’s a dedicated happy hour menu with $10 signature cocktails, $5 wine by the glass, and a $12 crudites plate. The exact schedule can shift by day and by location, so it’s worth confirming the current happy hour window with the Lafayette Street flagship before heading in.
The Room
A bright, bustling all-day cafe with tight tables and big windows, equal parts neighborhood breakfast counter and SoHo scene.
Who Jack’s Wife Freda Is For
| Occasion | Why It Works |
|---|---|
| All-day brunch | Green shakshuka and the rosewater waffle anchor one of SoHo’s signature brunches, served morning to night. |
| Happy hour drinks | $10 cocktails and $5 wine make for an affordable early evening in a pricey neighborhood. |
| Casual catch-up | The all-day format and Mediterranean menu suit a relaxed meet-up any time of day. |
| Date-worthy scene | Photogenic plates and a lively room make it a fun, low-stakes date spot. |
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Jack’s Wife Freda FAQ
Does Jack’s Wife Freda have a happy hour?
Yes. The happy hour menu features $10 signature cocktails like Freda’s Margarita, $5 wine by the glass, and a $12 crudites plate. Confirm the current times with the SoHo location, as the schedule can vary.
Where is the Jack’s Wife Freda flagship?
The flagship is at 226 Lafayette St in SoHo, Manhattan, near the Spring Street 6 train. The brand also has locations in the West Village, Union Square, Chelsea, and Williamsburg.
What is Jack’s Wife Freda known for?
It’s known for its all-day Mediterranean menu with Israeli and South African influences, especially the green shakshuka, rosewater waffle, and the Madame Freda sandwich.
Do I need a reservation at Jack’s Wife Freda?
It runs largely first-come, first-served but also accepts reservations through Resy, which helps during the busy brunch rush.
Happy hour times and deals last verified June 2026. Details can change — confirm with Jack’s Wife Freda before visiting for a specific deal.