Does Pocha 32 have a happy hour?
Pocha 32 is a second-floor Korean pub in the thick of Koreatown, and one of the neighborhood’s originals — a loud, tented, party-leaning pocha that The New York Times and The Infatuation have both name-checked. The tables fill with young Korean-Americans and the K-pop-curious, most of them ordering the famous watermelon soju.
That signature drink — a hollowed-out half watermelon (or pineapple) packed with ice, fruit purée, soju, and Sprite — arrives with bowls and a ladle for the table. Around it comes a spread of Korean bar food like army stew and rotisserie-style BBQ beef. It’s built for groups, late nights, and a good time.
What to Expect
There’s no happy hour at Pocha 32. The kitchen and bar open at 5pm and the room runs late — until 2am most nights and 3am on Fridays and Saturdays, with last call an hour before close — so this is more of a night-out destination than an early-evening deal spot. If you’re ordering delivery or takeout, booking direct through their site shaves 5% off, but there’s no discounted dine-in window.
The Room
A festive, tented second-floor space designed for groups, with communal tables built around shareable fruit-soju bowls and family-style Korean bar food.
Who Pocha 32 Is For
| Occasion | Why It Works |
|---|---|
| Group nights out | The shareable watermelon soju and family-style plates are made for a full table. |
| Late-night drinks | Open till 2–3am, it’s a go-to when other Koreatown spots wind down. |
| Soju and bar food | It’s the neighborhood benchmark for fruit soju paired with Korean drinking snacks. |
| Birthdays and celebrations | The loud, party-forward room suits a raucous toast. |
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Pocha 32 FAQ
Does Pocha 32 have a happy hour?
No — Pocha 32 doesn’t run a published happy hour. It opens at 5pm and leans late-night; the signature move is a shared fruit-soju bowl.
What is Pocha 32 known for?
Its watermelon soju — a hollowed-out watermelon filled with soju, fruit purée, and Sprite — plus Korean bar food like army stew, served in a festive tented room.
What are Pocha 32’s hours?
Sunday through Thursday 5pm–2am and Friday–Saturday 5pm–3am, with last call about an hour before closing.
Where is Pocha 32?
On the second floor at 15 West 32nd Street in Koreatown, between Fifth Avenue and Broadway.
Happy hour times and deals last verified June 2026. Details can change — confirm with Pocha 32 before visiting for a specific deal.