L’Industrie Pizzeria: Williamsburg’s cult slice destination
L’Industrie is the pizza slice shop that turned a South Williamsburg corner into a daily pilgrimage. Massimo Laveglia’s thin, blistered squares and the burrata slice built a reputation that regularly draws a line down South 2nd Street. It’s tiny, fast, and unapologetically about the pizza.
This is the original flagship at 254 South 2nd Street, open noon to 10pm every day. Expect to order at the counter, grab a slice or a whole pie, and eat standing or on the move — there’s minimal seating and the turnover is quick. It’s counter service, cash-friendly, and consistently ranked among the best slices in the city.
What to Expect
L’Industrie doesn’t run a happy hour — it’s a slice shop, not a bar. Prices are the same whenever you walk in, and the move is simply to arrive off-peak to skip the worst of the line. A signature slice plus a specialty slice will still run you under $20.
The Room
A cramped, no-frills slice counter with a hot case up front, a couple of stools, and a constant crowd spilling onto the sidewalk. The energy is all foot traffic and fresh pies coming out of the oven — you come for the pizza, not the ambiance.
Who L’Industrie Pizzeria Is For
| Occasion | Why It Works |
|---|---|
| Quick lunch | A slice or two off the counter is fast, cheap, and among the best in Brooklyn. |
| Post-bar bite | Open until 10pm daily for a late slice after drinks nearby in Williamsburg. |
| Foodie pilgrimage | The burrata slice is a bucket-list order for anyone chasing NYC’s top pizza. |
| Grab-and-go | Counter service and whole pies make it easy to eat on the move or take home. |
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L’Industrie Pizzeria FAQ
Does L’Industrie Pizzeria have a happy hour?
No. L’Industrie is a counter-service slice shop with no happy hour and no drink specials — prices are the same all day, and the value is in the slices themselves.
What is L’Industrie known for?
Its thin, crisp slices — especially the burrata slice and the signature L’Industrie pie. It’s regularly ranked among the best pizza in New York City.
Where is the original L’Industrie located?
The flagship is at 254 South 2nd Street in Williamsburg, Brooklyn, near the Bedford Avenue L train. There’s also a West Village outpost on Christopher Street.
What are L’Industrie’s hours?
The Williamsburg shop is open daily from noon to 10pm. Expect a line at peak times, since seating is limited and it’s mostly grab-and-go.
Happy hour times and deals last verified June 2026. Details can change — confirm with L’Industrie Pizzeria before visiting for a specific deal.