Nothing Really Matters: $14 Mini Martinis and Late Hours Near Times Square
Nothing Really Matters doesn’t publish a happy hour. This cocktail bar at 210 W 50th St, near Times Square, opens at 4pm daily and stays open until 2am Monday to Saturday (12am on Sunday).
The verdict: skip the discount hunt and use the sizing. The martinis come as a Mini for $14 or a Regular for $22, so the Blue Cheese Martini on the Rocks, the Vesper and the El Sucio all drop $8 if you go small. Everything else is full midtown pricing: most cocktails are $19, espresso martinis $22, and the Solid Gold list goes to $45. The catch is that the cheapest alcoholic drink is a $10 beer, and a Mini is a Mini. For an actual deal nearby, try our Times Square happy hour guide.
What to Expect
- Martinis: Blue Cheese Martini on the Rocks, Upper Crust, Vesper and El Sucio, Mini $14 or Regular $22. A caviar bump is +$10.
- Cocktails: Midnight Mass (rye, Cynar, fig vermouth) $19, Plus One $19, Granny Smith $19. Frozens are $19, including a Frozen of the Week.
- No-ABV: Gin-Less Martini, New Fashion, Sorrel and N/A Manhattan, $14 each.
- Beer and wine: beers $10 (stout $12); wine $16–$18 a glass.
- Food: See No Evil pizza, Margherita $23, Cheese $23, Pepperoni $26, Bank Robber $28. Snacks from $7 (Ruffles, Doritos, Hot Cheetos), plus nachos $20 and chips and dip $15.
The Bar
The bar’s own pitch is a Times Square cocktail bar with party energy and private events. Pizza is available Monday to Friday 5–11:30pm, Saturday 4–11:30pm and Sunday 4–9:30pm. The nearest trains are 50 St (1) and 50 St (C/E). More cocktail options are in our best cocktail bars in NYC.