Bar Lola: $10 Spritzes and $6 Drafts at Aperitivo Hour on Restaurant Row
Bar Lola’s happy hour is called Aperitivo Hour, and it runs Monday to Thursday 4–6pm at 346 W 46th St in Hell’s Kitchen. Spritzes and cocktails are $10, select draft beer is $6, Prosecco and rosé are $8, and every wine bottle is 40% off.
The verdict: the wine is the reason to come. Vinho Verde and Douro Tinto are $10 a glass in the window, against $16 on the regular list, and the house Prosecco goes from $17 to $8. The catch is the clock. It’s two hours, four days a week, and the $10 cocktails are a short list of spritzes and a margarita, not the signature drinks that run $19 to $25 the rest of the night.
The Happy Hour
Monday to Thursday, 4–6pm.
- Spritzes and cocktails: Aperol Spritz $10, Strawberry Spritz $10, Sorrento Margarita $10, Negroni Blanco $10, Bitter Martini Spritz $10, Dirty Martini Spritz $11.
- Sips: select draft beer $6, Miller High Life Minis $4, Prosecco $8, rosé $8, Vinho Verde $10, Douro Tinto $10.
- Wine bottles: 40% off.
- Bites: marinated olives $7, pomme goufrettes $8, truffle popcorn $9.
For scale, regular draft beer on the main list is $9 to $10 a pour.
The Room
Bar Lola is named for Lola Montez, the Irish actress and dancer of the 1800s, and bills itself as a café, cocktail bar and bistro on Restaurant Row. It does natural wine and small plates, a dinner menu, weekend brunch from 11am to 4pm, and a late-night menu after 10pm. It runs late: until 2am most nights and 3am Friday and Saturday, with the kitchen open until midnight. The nearest trains are Times Sq-42 St and 50 St (C/E).
Who Bar Lola Is For
| Occasion | Why It Works |
|---|---|
| A drink before a show | Aperitivo Hour ends at 6pm, on Restaurant Row |
| Cheap wine by the glass | $10 glasses against $16 on the regular list |
| A late drink after the theater | Open until 2am, 3am Friday and Saturday |
More of the neighborhood is in our Hell’s Kitchen happy hour guide. For other cocktail rooms, see the best cocktail bars in NYC, and for the pre-show crowd, the best Theater District restaurants.