Fogo de Chão: All-Day Happy Hour Mon–Thu, Steps From MoMA
Fogo de Chão runs an all-day happy hour Monday to Thursday at Bar Fogo, the bar inside its restaurant at 40 West 53rd Street in Midtown, steps from MoMA: $10 Brazilian-inspired cocktails, $8 South American wines and $6 beers. On the same days, South American bottles under $150 are half price, in the dining room as well as the bar.
The verdict: the hours are the deal, not the discount. A caipirinha drops from $12 to $10 and the Gold Rush from $14 to $10, a glass of Alamos malbec goes from $10 to $8, and a Stella from $8 to $6. That’s $2–4 a drink, but it runs from lunch to close, four days a week. If you’re eating, the half-price bottle list is where the money is. The honest caveat: it’s Monday to Thursday only, the premium caipirinhas and martinis ($15–19.50) aren’t included, and the $62 churrasco is still $62.
The Happy Hour
All day Monday to Thursday: $10 for the caipirinha (classic, skinny, strawberry hibiscus or passion fruit), the Gold Rush (Old Forester bourbon) or the Cucumber Mint Smash (Tito’s); $8 for a glass of Natura chardonnay or rosé from Chile, Alamos malbec or The Seeker red blend from Argentina; and $6 for Stella Artois or Xingu Black. On top of that, South American bottles under $150 are half price. There are also $8 bites, among them queijo assado, chicken sliders and picanha empanadas, served in the bar and on the patio, but they aren’t tied to happy hour.
The Room
This was Fogo de Chão’s first New York restaurant: three levels, with a lounge and private and semi-private dining rooms. The main event is the Full Churrasco at $62 a person, with gaucho chefs carving picanha, ribeye, lamb chops and more tableside. The Market Table and feijoada bar on its own is $22. Lunch runs weekdays from 11:30am, and brunch on weekends. The E and F at Fifth Avenue–53rd Street are the closest trains. More nearby in our Midtown happy hour guide, or see the best steakhouses in NYC.
Who Fogo de Chão Is For
| Occasion | Why It Works |
|---|---|
| A weeknight drink in Midtown | $10 caipirinhas, all day Monday to Thursday |
| Wine with a steak dinner | Half-price South American bottles under $150, Mon–Thu |
| Drinks after MoMA | Steps from the museum on West 53rd Street |