Hardware: Half-Price Drinks Daily 2–8pm in Hell's Kitchen
Hardware has half-price drinks every day, 2–8pm. The gay bar at 697 10th Ave in Hell’s Kitchen opens at 2pm daily, so happy hour starts when the doors do and runs through the early evening, seven days a week.
The verdict: a six-hour happy hour that never takes a day off is the kind of deal worth knowing, and there’s no cover charge to add to the bill. The catch is that the bar doesn’t say which drinks are half price or post what they cost, so you’re taking “half-price drinks” at its word. Go early for the discount, stay for the drag shows and DJs that run nightly.
The Happy Hour
- When: Monday to Sunday, 2–8pm
- What: half-price drinks
- Cover: none
The Bar
Hardware is a bar and lounge designed around the old hardware store that used to occupy the space. The bar is gay-owned and operated, and it books local and touring drag queens and New York DJs for nightly shows and parties. It sits between W 47th and W 48th Streets, minutes from Times Square and the Theater District, and Google lists it open until 4am every night. The nearest train is 50 St (C/E).
Who Hardware Is For
| Occasion | Why It Works |
|---|---|
| A cheap start before a show | Half-price drinks 2–8pm, near the Theater District |
| A drag night | Nightly drag shows and parties |
| A cover-free night out | The bar advertises no cover charge |
For more nearby, see our Hell’s Kitchen happy hour guide and the late-night happy hour guide.