Bad Roman: A Loud, Maximalist Italian-American Spectacle Over Columbus Circle
Bad Roman sits on the third floor of the Deutsche Bank Center at Columbus Circle, and it’s exactly as extra as it sounds — a Quality Branded production (the group behind Quality Italian and Don Angie) of neon-collared animal statues, clashing colors, a fountain in the bathroom, and floor-to-ceiling windows over Central Park. This is not a happy-hour spot. It’s a full-service, big-night Italian-American restaurant built for a scene.
The food is theater first: a two-pound lobster crammed with vodka-sauce rigatoni, calamari Casino, chicken-scarpariello rigatoni loaded with hot cherry peppers and sausage. Some plates land, some are just loud, and you’re partly paying for the room. Come for a birthday, a group that wants a night, or an out-of-towner you want to wow with the view — not for a quiet, cheap dinner.
What to Expect
There’s no set happy hour and no discounted deal here — Bad Roman runs full price: dinner nightly, plus weekday lunch and weekend brunch. If you just want a drink and the room, the bar and lounge take walk-ins, which is the low-commitment way in without booking the dining room. Dinner reservations go fast on weekends, so a walk-up bar seat is the local move on a whim. Menus and prices change, so confirm current offerings with the restaurant before you go.
The Room
You’ll find it up on the third floor of the shops at 10 Columbus Circle, with wraparound windows looking down on the traffic circle and the southwest corner of Central Park — one of the better dining-room views in Midtown. Inside it’s maximalist on purpose: bright light, bold color, statuary, a general sense that someone said “more.” The crowd is tourists, dates, birthday groups, and after-work parties, and it gets loud. The A, B, C, D, and 1 all stop right underneath at 59th St–Columbus Circle, so it’s about as easy to reach as a NYC restaurant gets.
Who Bad Roman Is For
| Occasion | Why It Works |
|---|---|
| A birthday or celebration dinner | Big plates, big room, built for a group that wants a night out |
| Impressing an out-of-town guest | Central Park views and Instagram-bait interiors, three floors up |
| A drink without a reservation | Walk in to the bar and lounge instead of booking the dining room |
| Sharing the two-pound lobster rigatoni | The signature over-the-top plate that defines the place |
More NYC Happy Hours
Jean-Georges · Columbus Circle
Jean-Georges is chef Jean-Georges Vongerichten’s flagship, a two-Michelin-star, New York Times four-star dining room on the ground floor of…
Masa · Columbus Circle
Masa is chef Masayoshi Takayama’s temple of omakase, tucked on the fourth floor of the Deutsche Bank Center (the former Time Warner Center)…
Per Se · Columbus Circle
Per Se is Thomas Keller’s New York counterpart to The French Laundry, a three-Michelin-star fine-dining room on the fourth floor of the…
Bad Roman FAQ
Does Bad Roman have a happy hour?
No. Bad Roman is a full-service Italian-American restaurant at Columbus Circle with no fixed happy hour or discounted deal. The bar and lounge take walk-ins if you just want a drink.
Where is Bad Roman?
On the third floor of the Deutsche Bank Center (the shops at Columbus Circle), 10 Columbus Circle, with the entrance off Broadway and 60th. The A, B, C, D, and 1 stop underneath at 59th St–Columbus Circle.
What is Bad Roman known for?
Theatrical Italian-American plates — most famously a two-pound lobster stuffed with creamy vodka-sauce rigatoni — served in a loud, maximalist room with Central Park views.
Do I need a reservation?
For dinner, yes, especially on weekends. The bar and lounge are walk-in if you want a drink or a lighter bite without booking the dining room.
Details last verified July 2026. Menus, hours, and prices change — confirm with Bad Roman before visiting.