Hotel Seville NoMad: A Lobby-Bar Happy Hour With Sangria and Snacks
Hotel Seville NoMad is the restored grande-dame hotel on the corner of 29th and Madison — and tucked inside is one of the neighborhood’s more under-the-radar happy hours: sangria and snacks at the chic lobby bar, Tuesday through Saturday. It’s a calm, handsome alternative to the rooftop scrum.
The happy hour at Hotel Seville NoMad – The Unbound Collection by Hyatt runs Tue-Sat (lobby bar).
The deals: Sangria and snacks special.
About Hotel Seville NoMad
Formerly The James NoMad, the property reopened as Hotel Seville NoMad — part of The Unbound Collection by Hyatt — with a restoration aimed at its early-20th-century grandeur. It sits in a historic landmark building with a distinctive spire on the corner of 29th Street and Madison Avenue, and it anchors a trio of drinking-and-dining options: the Scarpetta restaurant, a hidden speakeasy called The Seville, and the lobby’s Il Bar.
The Happy Hour in Detail
The happy hour lands at the lobby bar, with a sangria-and-snacks special offered Tuesday through Saturday. It’s an easy, civilized early-evening drink rather than a deal-hunter’s special — craft cocktails, wine, beer, and shareable bites in a high-ceilinged, exposed-beam lobby. Confirm the exact window when you go, since the bar’s hours run into the evening (Il Bar is generally open Tuesday–Saturday from 3:30pm).
What to Order
Lean into the sangria during the happy hour, or order from Il Bar’s select menu of craft cocktails poured at the cascading stone bar (designed by Thomas Juul-Hansen), with shareable bites alongside. If the night calls for more, Scarpetta handles rustic, refined Italian, and The Seville speakeasy runs live jazz and DJ sets.
The Space & Vibe
Chic and historic — a high-ceilinged lobby with arched windows, exposed beams, and a central bar that feels like a proper hotel gathering space rather than an afterthought. There’s live music and even pool tables in the mix. The energy is grown-up and unhurried, the kind of room that rewards a slow drink. It’s pet-friendly, too.
The NoMad Angle
On the corner of 29th and Madison, the hotel is a block from the 6 at 28th St and a short walk from the Empire State Building and Herald Square. For NoMad workers and visitors who want a quiet, characterful happy hour — not a DJ and a frozen drink — the lobby bar is the move.
Who It’s For
| Best for | Why |
|---|---|
| An early dinner | a relaxed table in NoMad |
| Happy-hour bite | the deal: Sangria and snacks special |
| Groups | works for a table of friends in NoMad |
| A quick one | in and out before a show or a shift |
FAQ
Does Hotel Seville NoMad have a happy hour?
Yes — a sangria-and-snacks special at the lobby bar, Tuesday through Saturday. Confirm the exact window when you visit; the bar generally opens at 3:30pm.
Where is Hotel Seville NoMad?
On the corner of 29th Street and Madison Avenue in NoMad, a block from the 6 at 28th St and near the Empire State Building.
What’s the bar scene at Hotel Seville?
Three options: the lobby’s Il Bar for craft cocktails and bites, the Scarpetta restaurant for Italian, and a hidden speakeasy, The Seville, with live jazz and DJ sets.
Was this formerly The James NoMad?
Yes — the property transitioned from The James NoMad to Hotel Seville NoMad, joining The Unbound Collection by Hyatt in 2025.
Happy hour details verified June 2026. Times change — confirm with the venue.