Is there a happy hour at Matchaful?
Matchaful is a homegrown NYC matcha brand built on single-origin, organically grown ceremonial matcha from Shizuoka, Japan, ground to order. The SoHo café on Prince Street is its flagship, a serene, wabi-sabi-inspired space that leans into matcha as a wellness ritual rather than a quick caffeine hit.
Signature drinks like the Vanilla Zen, Earth Glow, and Oishii Berry blend ceremonial matcha with adaptogens, botanicals, and housemade oat milk, alongside small bites geared toward clarity, immunity, and digestion. With multiple Manhattan and Brooklyn locations, the Prince Street original is the one to visit for the full café experience.
What to Expect
There is no happy hour at Matchaful. It’s a plant-based matcha café with no liquor program and no discounted-drink window — the SoHo flagship runs daytime hours, roughly 8 AM to 6 PM, closing well before a typical happy hour would even start. Go for the matcha and elixirs, not a deal.
The Room
A calm, design-forward café with textures and colors inspired by traditional tea ceremonies, built as a modern refuge from the pace of the city.
Who Matchaful Is For
| Occasion | Why It Works |
|---|---|
| Matcha ritual | Single-origin ceremonial matcha whisked to order is the signature draw. |
| Wellness break | Adaptogenic, botanical elixirs make it a health-forward pause. |
| Work session | The serene SoHo room suits a quiet laptop stint over matcha. |
| Morning stop | Early opening hours make it a strong start-the-day option. |
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Matchaful FAQ
Does Matchaful have a happy hour?
No. Matchaful is a matcha café with no alcohol and no discounted-drink specials; it closes by early evening.
What is Matchaful known for?
Single-origin, organically grown ceremonial matcha from Shizuoka, ground to order, plus botanical, adaptogen-forward drinks like Vanilla Zen and Earth Glow.
Which location is the flagship?
The SoHo café at 184 Prince Street is the flagship; Matchaful also has cafés in Nolita, the West Village, Williamsburg, and other spots around the city.
What are the SoHo hours?
Weekdays 8 AM–6 PM and weekends 8:30 AM–6 PM at the Prince Street flagship.
Happy hour times and deals last verified June 2026. Details can change — confirm with Matchaful before visiting for a specific deal.