Happy Hour at Niagara
Niagara is a legendary rock-and-roll dive on the corner of Avenue A and East 7th Street, opened in 1997 by musician Jesse Malin and partners on the former site of the hardcore landmark A7. The Joe Strummer mural out front, painted where his “Redemption Song” video was shot, tells you exactly what kind of place this is.
Inside, it’s a gritty come-as-you-are front bar with murals by Yoshitomo Nara and Kenny Scharf, plus a back room with a stage for punk, hip-hop and reggae and late-night DJ dance parties that run until 4am. Cheap drinks, loud music and East Village history make it a downtown institution.
The Happy Hour
Happy hour runs every day until 7pm, with $5 draft beer, $5 wine and $8 well drinks, plus a $10 PBR-and-a-shot combo available all day. There’s also a late-night happy hour Sunday through Wednesday from 2 to 4am, fitting for a bar that never closes before 4am.
The Room
A gritty, mural-covered rock dive with a front bar, a back room with a stage and DJ space, a photo booth, and both indoor and outdoor seating.
Who Niagara Is For
| Occasion | Why It Works |
|---|---|
| Cheap drinks | A daily happy hour until 7pm with $5 beer and wine keeps it easy on the wallet |
| Live music | A back-room stage hosts punk, hardcore, hip-hop and reggae |
| Late-night dancing | DJ dance parties run until 4am, with a rare 2-4am happy hour early in the week |
| Rock history | The Joe Strummer mural and A7 hardcore legacy make it a downtown pilgrimage |
More NYC Happy Hours
Phebe’s Tavern · East Village
Phebe’s Tavern & Grill has anchored the corner of Bowery and East 4th Street since 1968, a warm, airy neighborhood bar and grill at the…
Ramen By Ra · East Village
What to Know
Ruffian · East Village
Ruffian is a tiny, ambitious natural wine bar on East 7th Street, a New York institution for Eastern European orange and skin-contact wines…
Niagara FAQ
Does Niagara have a happy hour?
Yes. Happy hour runs daily until 7pm with $5 draft beer, $5 wine and $8 wells, plus a late-night 2-4am window Sunday through Wednesday.
Is Niagara still open?
Yes. Its site reads “open every night til 4am,” and it remains an active East Village fixture.
What is Niagara known for?
Being a legendary rock-and-roll dive with the Joe Strummer exterior mural, a back-room stage and late-night DJ dance parties, on the former site of the A7 hardcore club.
What are Niagara’s hours?
Open every night until 4am, from 3pm on weekdays and 2pm on weekends.
Happy hour times and deals last verified June 2026. Details can change — confirm with Niagara before visiting for a specific deal.