Pura Vida Miami: The Miami Health Café That Brought Its Bowls to NoMad
Pura Vida Miami is the Miami-born, all-day health café that opened its first New York location in NoMad — a bright, counter-service spot built around açaí bowls, smoothies, and clean chef-driven bowls and salads. There’s no happy hour; this is a wellness café, and the pitch is fast, good-for-you food from breakfast straight through dinner.
The honest read: it’s a polished, on-trend health spot, not a hidden find — you’re paying Manhattan prices for a well-made açaí bowl or a protein-topped salad. But the menu is broad, the vegan/vegetarian/gluten-free options are real, and the room is comfortable enough to actually sit and work. Come for a genuinely good bowl or smoothie; skip it if you’re hunting for a bargain. Note: “Pura Vida” is a common name — this profile is the Miami-founded café brand, whose NoMad flagship is its first NYC location.
What to Expect
No happy hour — a health café’s value is the food, and Pura Vida’s is breadth and quality. Expect all-day breakfast (avocado toast, pasture-raised eggs), açaí and superfood bowls, customizable salads and grain bowls with add-on proteins, wraps and sandwiches, baked empanadas, and a full smoothie, cold-pressed juice, matcha, and coffee lineup. Much of the menu accommodates vegan, vegetarian, and gluten-free diets. It’s order-at-the-counter with sit-down seating; prices run typical-Manhattan-café. Menus rotate, so check current offerings.
The Room
The NoMad flagship sits at 1151 Broadway, between West 26th and 27th, a couple of minutes from the R/W at 28th Street and an easy walk from Madison Square Park. It’s a roughly 2,500-square-foot, sunlight-and-greenery café built for both grab-and-go and sit-and-stay — a solid daytime work perch as much as a lunch stop. It’s the brand’s first NYC outpost, with additional locations around the city on Bleecker Street and in Williamsburg.
Who Pura Vida Miami Is For
| Occasion | Why It Works |
|---|---|
| A clean brunch or breakfast | All-day eggs, avocado toast, açaí bowls — no weekend cutoff |
| Post-gym or health-minded lunch | Customizable salads and protein bowls, smoothies, cold-pressed juices |
| Vegan / vegetarian / gluten-free | Real options across the menu, not a token dish or two |
| A NoMad work session | Comfortable, bright room by Madison Square Park — good for a laptop hour |
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Pura Vida Miami FAQ
Does Pura Vida Miami have a happy hour?
No. Pura Vida is an all-day health café with no happy hour. The draw is the bowls, smoothies, and clean all-day menu, not a discounted drink window.
What is Pura Vida Miami known for?
Açaí and superfood bowls, smoothies and cold-pressed juices, avocado toast, and customizable salads and grain bowls — with strong vegan, vegetarian, and gluten-free options.
What are the hours?
The NoMad location runs roughly 7am to 10pm Monday–Saturday and 7am to 9pm Sunday. Hours can shift, so confirm before a late visit.
Is this the same Pura Vida from Miami?
Yes — this is the Miami-founded Pura Vida café brand. The NoMad location at 1151 Broadway is its first New York City spot.
Details last verified July 2026. Menus, hours, and prices change — confirm with Pura Vida Miami before visiting.