SoHo Diner: $10 Happy Hour at the Soho Grand
SoHo Diner is the retro-Americana diner at the base of the Soho Grand Hotel on West Broadway, a GrandLife project that reimagines the classic diner with red booths, globe lights, a free-play vinyl jukebox, and a big outdoor garden. It’s an all-day spot doing breakfast, brunch, and late-night eats in the heart of SoHo.
The menu runs from all-day breakfast and a well-regarded SoHo burger to fried chicken and waffles, matzo ball soup, and milkshakes, served in a playful, unfussy room. The garden makes it a warm-weather brunch favorite, and the kitchen stays open late on weekends.
The Happy Hour
The happy hour, branded “10’s Across the Board,” lands twice daily from 5 to 7 PM and again from 10 PM until close, and it runs all night on Mondays. Friday and Saturday add a late-night window from midnight to 2 AM. Everything on the happy hour menu is a flat $10 – cocktails like the Mez Around and Find Out, the NY Fashioned, and house wines by the glass, plus food including cheese curds, hot wings, zucchini chips, hummus, and the SoHo smash burger – with Pabst Blue Ribbon at $5.
The Room
The room leans retro-Americana with salmon-red upholstered booths, cherry-wood finishes, big globe lights, neon signs, and an all-vinyl free-play jukebox, plus an open kitchen and a coffee bar. The differentiator is a large outdoor garden that packs in a warm-weather brunch crowd. The vibe is friendly and campy, a modern take on the American five-and-dime.
Who SoHo Diner Is For
| Occasion | Why It Works |
|---|---|
| Twice-daily happy hour | A flat $10 on drinks and eats at 5-7 PM and again 10 PM-close, all night Mondays. |
| Weekend brunch | All-day breakfast and a big outdoor garden make it a SoHo brunch staple. |
| Late-night bite | Weekend kitchen runs to 2 AM with a late-night $10 happy hour. |
| Casual group hang | Booths, a jukebox, and diner comfort food suit an easygoing crew. |
More NYC Happy Hours
Sorate · SoHo
Sorate is one of the city’s most hyped matcha teahouses, a serene, jewel-box counter on Sullivan Street in SoHo.
The Crosby Bar · SoHo
The Crosby Bar is the art-filled, all-day brasserie inside Firmdale’s Crosby Street Hotel, tucked on a cobblestoned block off Lafayette in…
Ladurée Soho · SoHo
A Parisian Pastry Icon Now Pouring a Happy Hour Too
SoHo Diner FAQ
When is SoHo Diner’s happy hour?
Twice daily – 5 to 7 PM and 10 PM until close – and all night on Mondays, plus a late-night version Friday and Saturday from midnight to 2 AM.
What’s the SoHo Diner happy hour deal?
Everything on the happy hour menu is $10, including cocktails, house wines, and food like cheese curds, hot wings, and the SoHo smash burger. Pabst Blue Ribbon is $5.
Where is SoHo Diner?
At 320 West Broadway in SoHo, Manhattan, at the base of the Soho Grand Hotel, near the Spring St (6) subway station.
What are SoHo Diner’s hours?
7 AM to midnight Sunday through Thursday and 7 AM to 2 AM Friday and Saturday.
Happy hour times and deals last verified June 2026. Details can change — confirm with SoHo Diner before visiting for a specific deal.