Flipper’s: the jiggly souffle pancake import in SoHo
Flipper’s brought its Japanese souffle pancakes to SoHo, and they’re the reason to come: towering, cloud-soft stacks that wobble when they hit the table, finished with a house maple cream. The bi-level West Broadway space is skylit upstairs and thoroughly Instagram-ready, complete with a neon sign.
After a stretch closed for maintenance and upgrades, the SoHo location reopened in May 2026 and is running daytime hours again. The Infatuation rates the pancakes as living up to the hype, texture landing somewhere between sponge cake and custard, with solid savory plates too.
What to Expect
There’s no happy hour. Flipper’s runs on a morning-to-late-afternoon schedule built around brunch and dessert, and while it serves mimosas and other drinks, none of it comes on a discounted timer.
The Room
Two floors of bright, pastel-leaning cafe, with the skylit upstairs room and the neon ‘When I flip you flip we flip’ sign that everyone photographs. Seating is walk-in only via the Yelp waitlist, and it fills fast on weekends with a brunch crowd and plenty of families.
Who Flipper’s Is For
| Occasion | Why It Works |
|---|---|
| Weekend brunch | The souffle pancakes are peak brunch food, best chased with a mimosa. |
| Dessert run | The sweet stacks with maple cream double as a sit-down dessert any afternoon. |
| Instagram date | The jiggly pancakes and neon-lit room are built for the camera. |
| Family outing | Kid-friendly and casual, it’s an easy stop with little ones in tow. |
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Flipper’s FAQ
Does Flipper’s have a happy hour?
No. Flipper’s is a daytime souffle-pancake cafe that closes by early evening. It serves mimosas, beer, wine and sake, but there’s no discounted happy hour window.
Is Flipper’s SoHo open?
Yes. The SoHo location reopened in May 2026 after a maintenance and upgrade closure and is operating daytime hours daily.
What is Flipper’s known for?
Its Japanese souffle pancakes, the tall, fluffy, jiggly stacks served with a house maple cream. It’s one of SoHo’s most photographed brunch spots.
Does Flipper’s take reservations?
No. Seating is walk-in only through the Yelp waitlist, and weekends can mean a wait.
Happy hour times and deals last verified June 2026. Details can change — confirm with Flipper’s before visiting for a specific deal.