S&P Lunch: The Reborn Eisenberg’s Luncheonette in Flatiron
S&P Lunch is the beloved Flatiron luncheonette that operated as Eisenberg’s Sandwich Shop for nearly a century before being revived by the team behind Court Street Grocers and the HiHi Room. The original exterior signage and narrow counter layout are intact, and the menu still runs on matzo ball soup, tuna melts, and overstuffed deli sandwiches.
It’s a tiny, always-packed room — a single counter with bar stools up front and a few tables in back — where you can grab an egg-and-cheese at 9 AM or a pastrami reuben at lunch. Fair prices, quick service, and a genuine old-New-York feel make it a Flatiron staple.
What to Expect
S&P Lunch is a luncheonette and sandwich counter, not a bar, so there’s no happy hour or discounted drink deal. It’s open daily — 8am to 8pm Monday through Friday and 9am to 8pm on weekends — serving breakfast and lunch classics at counter prices throughout.
The Room
A narrow, vintage Flatiron luncheonette with a long service counter and stools up front and a handful of small tables in back. The look is preserved old-school New York: original signage, tile, and worn charm. It’s tight and usually full, best for solo diners and pairs.
Who S&P Lunch Is For
| Occasion | Why It Works |
|---|---|
| Counter breakfast | Pull up a stool for an egg-and-cheese or pancakes — the counter is busy even at 9 AM on a weekday. |
| Classic NYC lunch | Matzo ball soup, a pastrami reuben, or a tuna melt at a preserved century-old sandwich shop. |
| Solo dining | Counter seating and quick service make it ideal for eating alone. |
| A taste of old New York | The revived Eisenberg’s space is a living link to disappearing Manhattan luncheonette culture. |
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S&P Lunch FAQ
Does S&P Lunch have a happy hour?
No. S&P Lunch is a daytime luncheonette and sandwich counter, not a bar, so there’s no happy hour or discounted drink window. It closes at 8pm.
Is S&P Lunch the old Eisenberg’s?
Yes. S&P Lunch occupies the former Eisenberg’s Sandwich Shop space at 174 5th Avenue, revived by the Court Street Grocers / HiHi Room team, with the original exterior signage kept intact.
What are the hours?
It’s open Monday through Friday 8am to 8pm, and Saturday and Sunday 9am to 8pm.
What should I order?
The classics: matzo ball soup, latkes, a pastrami reuben, tuna melt, patty melt, or a chicken salad club — plus a proper diner breakfast.
Happy hour times and deals last verified June 2026. Details can change — confirm with S&P Lunch before visiting for a specific deal.
